Have you ever tried booking 12 loads while juggling carrier delays, client check-ins, and last-minute rate negotiations—all before lunch?

Yeah… welcome to freight brokering.

It’s high stress, high stakes, and honestly? High burnout if you’re not careful. From my experience in logistics (and a lot of caffeine-fueled nights), I can tell you: the brokers who win in 2025 aren’t the ones who hustle hardest—they’re the ones who use AI smartly.

Let’s talk about how ChatGPT fits in—because it’s not some magic wand. But when used right? It’s a power tool that can save you hours a day and keep you from screaming into the void every time a carrier ghosted you.

So, Why the Heck Should a Freight Broker Use ChatGPT?

Here’s the thing…

ChatGPT isn’t just a robot spitting out words. It’s like hiring a full-time assistant who doesn’t eat, sleep, or scroll TikTok during work hours.

You can use it to:

• Draft cold emails (that don’t sound like spam from 2004)
• Create snappy LinkedIn posts to attract shippers
• Generate SOPs, onboarding docs, pitch decks—you name it
• Summarize contracts, write blog content, and track market trends
• Save your sanity when you’ve reworded the same email 14 times

I once tested it by asking for a new shipper onboarding guide. Took 3 minutes. It would’ve taken me an hour… minimum.

But First—What Makes a Great Prompt?

Bad prompts = bad results. Period.

So if you type “write me a cold email,” and get some generic junk? That’s not ChatGPT’s fault—it’s yours. You gotta feed it context, tone, audience, and outcome.

Here’s a simple format I swear by:

“Act as a [role]. Your task is to [goal]. Use a [tone]. Include [specifics].”

Let’s dive into 15+ freight-tested prompts that have worked for brokers like you and me. Feel free to swipe ’em.

15+ ChatGPT Prompts for Freight Brokers Who Want to Win

Use these. Edit a few words. Start saving hours.

1. Cold Email to New Shipper

“Act as a freight broker writing a cold outreach email to a food distributor based in Atlanta. The goal is to offer dedicated reefer services to the Midwest. Use a confident, friendly tone. Keep it under 150 words.”

Pro Tip: Ask ChatGPT to generate three variations and A/B test them.

2. Carrier Check-In Script

“Create a 4-line script to check in with a flatbed carrier hauling steel coils. Ask about ETA, traffic, and any potential delays. Use casual but professional language.”

Honestly? I used this when I was swamped and couldn’t think straight.

3. LinkedIn Post to Attract Shippers

Write a short LinkedIn post from a freight broker explaining why shippers should work with boutique brokerages for more reliable service. Add a personal story and end with a CTA.”

Well… we all know posts with stories outperform boring industry rants.

4. Load Board Description

“Write a load board post for a dry van load: 44,000 lbs of palletized paper, picking up in Macon, GA and delivering to Nashville, TN. Mention rate range, driver requirements, and urgency.”

This saved me at least 5-10 minutes per post—multiply that by 20 loads a week…

5. Shipper Follow-Up Email

“Craft a professional follow-up email to a potential client who asked for a quote last week but hasn’t responded. Be polite, persistent, and solution-focused.”

Don’t lie—you’ve put off writing these more times than you care to admit.

6. Freight Blog Title Ideas

“Generate 10 blog titles that would attract small-to-medium shippers in the automotive industry looking for reliable freight partners.”

Adding blog content to your site boosts SEO and trust.

7. Training SOP for New Hires

Write a 3-step SOP on how new freight agents should qualify cold leads. Include red flags, must-ask questions, and CRM tips.”

In 2012, I trained agents with paper checklists. Never again.

8. Carrier No-Show Message

Write a respectful but firm email to a carrier who no-showed for a 6 AM pickup without communication. Mention consequences and next steps.”

Don’t go full nuclear—let AI find that balance for you.

9. Onboarding Email Sequence

“Create a 3-email sequence to onboard a new shipper client. Email 1: Welcome. Email 2: What to expect. Email 3: First shipment checklist.”

Set it once—send it forever.

10. Pitch Deck Outline

“Give me a 5-slide pitch deck outline to present my freight services to a B2B supplement company based in California. Focus on reliability and flexibility.”

Fun fact: One client booked three lanes after this. Coincidence? Maybe. But it worked.

11. Social Media Caption

Write a funny, relatable Instagram caption for a freight brokerage showing a trucker stuck in a snowstorm. Include emojis and keep it under 200 characters.”

Because sometimes freight needs a human touch—and a meme or two.

12. Freight Market Update

“Summarize the current Midwest freight market (reefer and van) in 5 bullet points. Include rates, fuel impact, and demand shifts.”

Want to look smart in front of clients? This is your secret weapon.

13. Customer Testimonial Request Email

Write a short email asking a client to leave a Google review. Make it casual, appreciative, and under 100 words.”

You should ask, so let ChatGPT do the heavy lifting.

14. Referral Program Announcement

Write a LinkedIn post announcing a shipper referral program. Offer $100 per referral and explain how it works.”

Remember when companies gave away iPods for referrals? We’re past that, but free money still talks.

15. Freight Slang Dictionary for Clients

“Create a fun, simple dictionary of common freight terms explained in layman’s language for first-time shippers.”

You’d be surprised how many clients don’t know what a lumper is.

BONUS: “Act As My Assistant” Prompt

“Act as my freight brokerage assistant. Every morning, summarize 3 logistics news updates, any overdue follow-ups in my CRM, and generate one client outreach idea.”

So… yeah. That’s your entire morning workflow, automated.

Pro Tips for Getting Killer Output

• Give context. Tell it who you are and what you need.
• Refine. Don’t settle for the first draft. Ask for tweaks.
• Be outcome-specific. Focus on what the prompt should achieve, not just what it should say.

And don’t be afraid to experiment. I once asked ChatGPT to write a pitch in the style of “The Office”… the client loved it. Go figure.

So, Are You Gonna Work With AI—or Compete Against It?

Look, I’m not saying AI will replace brokers…

But brokers who use AI will replace the ones who don’t.

This isn’t about cutting corners—it’s about working smarter. Let AI handle the grunt work so you can focus on what matters: building relationships, closing deals, and growing lanes.

So… which prompt are you gonna try first?

More importantly, what’s stopping you?